Automation • Analytics • Customer Lifecycle
Đorđe Timotijević - CRM / CLM • Data • Automation
I’m a big believer in the power of blending Marketing, Sales, Coding, and Data Analysis to create strategies that not only work but truly make an impact. With an IT background, I mix technical know-how with a business-driven mindset to solve problems and get things done.
// quick facts
Belgrade • SQL/Excel/Power BI • HTML/CSS/PHP/JS • Salesforce (learning phase)
Focus: lifecycle campaigns, segmentation, internal tools, Automation, Data Analytics
“The happiness of your life depends upon the quality of your thoughts.” - Marcus Aurelius
Career Timeline
Yettel Bank
Belgrade • Banking • 3 Years
Customer Lifecycle Expert
Jan 2026 – Present
CRM Department
I focus on optimizing CRM processes through advanced SQL analysis and task automation using Excel and VBA. I manage and
execute X-SELL and pre-approval campaigns, design HTML/CSS email templates, and thoroughly test them across different
devices. Additionally, I oversee email marketing strategies and SMS notifications, aiming to enhance CTOR and CTR metrics in
sales campaigns.
As the lead expert in my team for email optimization, I handle everything from template creation and sending to performance
tracking, ensuring maximum engagement and efficiency. I regularly collaborate with the Marketing team to refine and
enhance existing email campaigns, as I believe they are free money when structured properly. Furthermore, we leverage
Google Analytics and UTM parameters to track and collect leads for telesales, allowing us to improve targeting and maximize
conversions.
Customer Lifecycle Specialist
May 2024 – Dec 2025
CRM Department
Customer Lifecycle Junior
Jan 2023 – Apr 2024
CRM Department
Projects
Bilijar.Club – Co-Founder
The biggest online billiards tournament platform.
Bilijar.club is the leading platform for organizing billiard tournaments in the Balkans, which started as a family project with my father. I played a key role in brand development and business growth, developing an online store and a news section on the website, conducting market and product research, and executing marketing campaigns. Through ad design and copywriting, I increased brand visibility on social media and improved user engagement on the site.
Stack: Canva • Figma • SQL • HTML/CSS • Google Analytics • Google Adsense • Social Media Marketing
Impact: 1000+ Tournaments Yearly • 40.000+ Matches Yearly • 2000+ Active Players
Project name #2
Problem → rešenje → impact (headline).
Kratak opis proizvoda: šta radi, kome služi i zašto postoji.
Stack: SQL • Excel • Power BI
Impact: −60% manual work
Project name #3
Case-study headline.
Interni alat za optimizaciju procesa i donošenje odluka.
Focus: automation • analytics • UX
Volunteering
community / events / org work
Volunteering role #1
YYYY – YYYY
Organization • Event • Location
Šta si radio + rezultat (organizacija, logistika, community growth, itd).
Volunteering role #2
YYYY – YYYY
Organization • Program
Kratko: odgovornosti i impact.
PLACEHOLDER IMAGE: volunteering photo / event
volunteering.png
Contact
quick links